OVERVIEW
Billtrust’s previous agency-designed brand and website didn’t resonate with their team—it was cluttered, hard to navigate, and had a high bounce rate. They needed a more sophisticated, competitive online presence. Working alongside their brand designer, my team refined, simplified, and elevated their brand while redesigning their website for clarity and impact.
SOLUTIONS
We rebalanced their brand elements, incorporating human-centric imagery, simple UI illustrations, and more strategic color usage. I played a key role in defining the new brand guidelines and led the website redesign, ensuring it was visually engaging, easy to navigate, and aligned with their refreshed identity. The biggest challenge was refining the brand while simultaneously designing the website, requiring careful iteration and adaptability.
SERVICES
Brand refinement & guidelines development
Website design & UI strategy
Art direction for illustrations & brand elements
