OVERVIEW
Despite being a decade-old creative agency, Contravent had never fully refined its own branding. The focus had always been on client work, leaving internal materials inconsistent. They needed a polished brand guidelines document, along with a fleet of templates that aligned with their fresh identity.
SOLUTIONS
I took an exploratory approach to refining Contravent’s brand, ensuring it felt intentional and elevated rather than an afterthought. I expanded the color palette for more dynamic usage, tested presentation templates for usability, and developed a distinctive illustration style—minimal yet expressive—allowing non-illustrators to maintain consistency. The result was a sophisticated, professional, and ownable visual identity.
SERVICES
Visual strategy & brand refinement
Brand guidelines development
Color palette refinement
Template design
Illustration system development
