OVERVIEW

Co-Dx, a medical device company, developed an affordable, compact PCR testing device that delivers results in under 30 minutes—eliminating the need for lab processing. Their goal was to market this innovation to medical professionals, businesses, and consumers. I played a key role in refining their brand identity and executing a range of design initiatives.

SOLUTIONS

I worked to elevate Co-Dx’s branding, transforming its previously clinical look into something more engaging while maintaining professionalism. I found new ways to use their color palette and refined existing brand elements to create a more visually compelling identity. Balancing legal compliance with broad audience appeal, I designed assets that resonated with both medical professionals and home users.

SERVICES

  • Website design

  • Packaging design

  • Organic social media graphics

  • Conference booth design

  • Brand refinement & expansion

  • Motion graphics

  • Product photoshoot art direction

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