OVERVIEW
WGU’s School of Business needed a compelling anthem video to connect with its audience—primarily working professionals and adults returning to school. The video needed to evoke emotion, tell a story of self-belief, and feel high-end despite budget constraints. I was responsible for shaping the visual concept and art direction.
SOLUTIONS
To unify the story visually, I curated and edited black-and-white photography, overlaying paper textures for a personal touch. Finding the right stock images was a challenge—I carefully selected and edited them to feel cohesive and natural. I also assisted in directing a video shoot to supplement the imagery, ensuring an authentic and inspiring final piece.
SERVICES
Visual concept development
Image curation & editing
Art direction for video & photography
On-set direction for videographers, actors, and stylists
Motion graphics art direction
